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You have probably had some advertising materials hanging on your door knob when you walked out of the door. These are called, strangely enough, door hangers. They have been around for a long time, but they have gained in popularity recently. Everyone from major corporations to politicians are getting in on the act. However, small businesses are still the ones that benefit the most from using door hangings in a marketing campaign.

If you run a small business that caters mostly to people in your geographic area, door hangers can be a very good investment. Many small businesses do not even think about these as a possible tool, but you should. Here are five reasons to consider investing in a door hanger printing:

1. Great for Small Areas

It does not take very long to walk around a neighborhood and place hangers on door knobs. If you have a lot of target customers in a small area, this can be a very cost effective strategy. You can reach literally hundreds of customers in a very short amount of time. And if you are fortunate enough to have some people helping you out, you can cover an enormous amount of ground.

2. Can Have a Local Feel

Because you have to physically be present to place a door hanger (unless you have some tremendous telepathic ability) customers know you are a local. This will usually give you a bit of a head start in their affections. Most people enjoy doing business with a company that is nearby them.

3. Personalized Contact

You can add a personal touch to your door hanger printing, too. If you are only targeting a small area, you can print something on your hangers that mentions the city, or even the neighborhood, which you are targeting. This gives an even more personalized and local feel to your ads, and could bring in some new customers.

4. They Ensure Communication

The very best marketing tool is face to face contact. If you are brave enough to embark on a door to door campaign (and you have time) you will probably see a nice spike in revenue. Door hangers will come in handy, though, because you can place them at any house where nobody was home to meet with you. This way, you still make contact with the customers that you missed.

5. They Actually Get Read

When someone sees a door hanger on their door, they are almost certainly going to take a look at it. That is something that you cannot say about direct mailings. Most letters that you send out will simply get thrown in the trash. Door hangers are one of the few marketing tools available to you that you can be virtually certain will be read.

By: Lynne Saarte

There dozens of reasons why any one individual might not be successful with his/her network marketing business… or any other business for that matter.

Here are a few that I can think of right off the top of my head:

NOT TREATING IT LIKE A BUSINESS…

Network marketing or MLM is just another method of distribution of a product or service. It is a “business” in every sense of the word. Many new distributors do not realize that all the same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business.

UNREALISTIC EXPECTATIONS…

Unfortunately, this industry has the reputation of making it sound too easy. Distributors, in their eagerness to build “any” type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to the industry, the recruiting distributor, and to the prospect. Experienced and successful distributors do a lot of “sifting & sorting” to find the right prospects for their organization. They require that the prospect jump through a lot of qualifying hoops to become part of the team.

NOT BEING TRAINABLE…

If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often the worst choice you can make for potential team member. They often think they must “re-invent the wheel” to conform with their selling experience. Your successful upline “knows” how to work your business. Follow their lead and duplicate the already successful system.

POOR CHOICE OF UPLINE…

Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement the systems necessary to support YOU… then you have the wrong sponsor. Your sponsor, in the truest sense of the phrase, is your “partner in success”. A bad one can stifle your success… a good one can skyrocket your profits and greatly shorten our learning and selling cycle.

If you have a sponsor who is not serving your needs then work upline until you find someone who will give you the support you need…and have every right to expect.

POOR CHOICE OF COMPANY/PRODUCT…

Always look at the product first. If you would Not “willingly” buy the product and enjoy it’s benefits… why do you think anyone else would? Marry the product with your own interests and needs. If you are interested in wellness, health & fitness, etc. then select a company who has a leadership position in these product lines.

Don’t try to sell something you can’t get enthusiastic about… and which does not fill a proven need in the marketplace. Never mistake the “comp plan” for the opportunity… the opportunity is in the product. The most lucrative pay plan in the world will not pay you a dime if you cannot sell the product… and the customers do not willingly re-order.

NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES…

Your success or failure with any MLM will be greatly determined by the “consumability” of the product. If the product is a “one-time” purchase the success of the MLM model is doubtful. Residual income depends on the consumability of the product.

YOUR OWN LACK OF DISCIPLINE & PATIENCE…

No business becomes successful instantly. MLM is no different. You should become involved with any MLM only if you are willing and able to commit a minimum of one year of hard work to the building process.

YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS…

Building any business requires a certain commitment of time and money to succeed. You must make available a minimum number of hours per week to “work” the business… and you must be willing to invest the money necessary for advertising, supplies, lead generation, etc.

MLM is NOT a get-rich scheme, despite the wild claims made by some. Network marketing IS a business that requires the same level of dedication that getting to the top of any Fortune 500 company takes.

With MLM, however, YOU own the company and there is no arbitrary boss determining your worth.

Many people love to build their internet mlm business from home on a part time basis. Therefore because it is part time so you need to really be very focused before you can earn serious amounts of money. This article highlights 5 major time wasters in any internet mlm business and explains how you can avoid them somewhat.

Paralysis by analysis

Any one who has been building an internet mlm business for sometime will have realized by now that there are 101 internet mlm business ventures online. Most if not all of them have the same concept or rewarding those who refer more people than others. A good idea would be to spend time finding one program that has a monthly payment fee that is acceptable to you and work hard to build that business.

There will always be greener pastures out there and unless you focus and learn what it takes to build one business, you will always be running off to the next best thing without making any money online in your internet mlm home business.

Cold lead calling

An internet home based business has the advantage of online lead generation. If you are not using an automated followup system you are seriously wasting a lot of time. Link an automated followup system to your landing page for whatever business venture you want to be involved in and then once someone signs up, your system goes to work and helps them get started.

There is only one of you and if you were to spend time calling cold leads that you purchased off the internet, you might as well join an offline mlm business. Focus your time on generating more targeted website traffic to your internet landing page and start seeing more targeted signups and visitors to your business.

Get rich quick schemes

There are many types of scams online. Some of them promise you that you will start making money quickly online. The problem with this is that those that do promise you fast riches also tend to be ponzi scams that run off with your money. You are therefore better off if you spent your time focusing on mlm business ventures and working to promote them. The top internet marketers like Stone Evans, he develops profitable business websites and then spends his energy promoting these websites.

Its all about promotion really in any internet home business. The more leads and people you generate from your promotions the more money you make. Teach your downline this and you will find them thanking you a lot later.

Million Hits Traffic Generation schemes

Following from the previous point, some people therefore think that the more website traffic the better their sales. They end up joining some traffic generation scheme and spent their day clicking on traffic exchanges. Personally I think this is a waste of time if you do not do it correctly. Everyone on such exchanges is a business owner and therefore unless you can show your business is better than theirs, you will not get any signups.

Others waste time by purchasing million hits from companies that claim to sell website traffic. These typically are popunder and popup advertising. Most people today online are tired and sick of such ads and as a result their effectiveness online has been dropping.

What works then? Article marketing and Pay Per Click Advertising. Spend time online reading about these two methods and you will start making money online.

Molly cuddling downlines

The very basis of an internet home based business is that you want to get downlines who are serious in building a business. You want to attract people who can work on their own and make money on their own. Spending time managing your downlines is the biggest mistake any internet mlm business owner will do as your downlines will start emulating you and your business will not work. Your downlines should be spending their efforts on promotion and not managing the business as this is the basis of network marketing. Teach them that you treat promotion daily as an important thing to do and ask them to do likewise to build their internet mlm business.

In conclusion, like Steven Covey states, first things first. Like any top CEO of a company, spend time on profit making activities first and other less important things second. Take massive action today on the “right things” and start seeing massive profits online.

Many people are overworked in their traditional jobs and try to get into a normal mlm program over the weekend and spend their time working real hard. However one reason why some of them fail in their offline mlm business is because they do not have enough time to followup with their prospects offline or they have no skill in promoting if offline.

Contrast this with an internet mlm program, with the right system, all you need really to do is to promote your internet home business and the system will do the followup for you. This article therefore will list five good reasons why you should start an internet home based business today.

Online lead generation

People start an internet home based business for a reason, to get more free time. If you look at a traditional home based business you spent a lot of time calling people and once you stop, your income starts drying up. Now contrast this with an internet home business. If you have spent some time and effort promoting your home based business website with articles and link exchanges, your leads will continue to pour into your business even if you went for a holiday.

Not only that but because these leads were generated online, this means that your target audience is internet savvy. This means that you can followup with them via email and internet messenging. Many people do not really recognise the significance of this. Let me explain, with email you can followup with people at all times of the day and you can choose the time and place to build your business. This boosts a lot more freedom over the offline systems.

Build trust online

Many offline mlm gurus have one thing to gripe about online systems, they say there is no chance for you to build trust and rapport with your downlines. Enter online autoresponder systems. If used properly, you can send a person welcome to every downline that signups with you and train and teach them about your business. You would want to spend some time writing a bit about yourself and explain to them how you can help them help themselves. The more trust they have in you after reading your emails, the better your upgrade ratio will be.

Presentation online

Many people love to bring friends to their houses and give them an offline presentation. How about if I told you, with the same effort that I would take to present a business opportunity to 1 person, I could do it with many more people at once? This can be seen in internet mlm programs today which have excellent flash presentations and allow your autoresponders to followup with them with emails telling them about the benefits of your internet business. So you have not only made an impressive presentation which is independent of your own presentation skills but have their contact details and can therefore followup with them.

Resources online

In any offline mlm program you see people buying all kinds of training materials. I went to one such presentation recently and saw people recording the training sessions on tape. Once again I want to enlighten you about the power of the internet. Since our target audience and market is online, we can access all our training resources online. Many internet mlm programs for instance have pre written ads that people can make use in their online advertising programs.

Real time tracking

If you read direct marketing campaigns some people run offline, they add a fake name on the mailer next to the number to call so that the marketing staff that take the call know which advertisements are working just by receiving calls. Contrast that with the internet advertising that internet mlm business owners can do. With proper clickthrough tracking facilities online, it is possible for instance to find out what time, what day and from which website your sales referral come from. This when combined with a fully automated sales system will enable you to ramp up your advertising campaign once you figure out what sales copy works the best to promote your internet home based business.

In addition, pay per click advertising offline is represents very targeted advertising. Your potential internet home based business signup is looking for exactly what you are advertising for so you have a perfect match. The closer the lead that you generate to what your product is, the better the higher the chances of the sale. Offline that is why you see many unit trust companies giving supposed Free financial seminars which are actually thinly veiled promotion attempts.

In conclusion, we have covered five compelling reasons why you should embark on an internet home based business. Take massive action today and spend lots of time planning your next 30 days into your internet business and start on the road to achieve financial mastery.